About Us
Thinking differently for tomorrow’s business
About CBG Management Academy
Our unique online management learning process is driven by real-time market data and analytics. Applying the data analytics; the process we follow will deliver a relevant business and leadership learning plan, specifically tailored to meet your business needs. In addition, there is the option to integrate AI tools such as ChatGPT; delivering new business scenarios and solutions for your company.
The process consists of nine online management coaching modules. From the nine modules, you are able to select the required learning that meets your individual business needs. The duration of each module is approximately 120 minutes – each module is flexible, and can be paused at any time, allowing you to complete your personalised business and leadership plan at your own pace.
Data + Business questions + Artificial Intelligence =
New business solutions for your company
Our 2025 Awards
What the Award judges said:
“The Awards panel was particularly impressed by the customer-centric innovation which ensures future strategies are aligned with evolving customer needs. By embedding intelligent innovation into business planning, companies gain a sustained competitive edge, delivering products, services, and brand experiences that outperform market expectations. A core pillar of the CBG Management Academy Programme, this methodology equips leadership teams with forward thinking tools to shape strategy, boost performance, and stay ahead of the competition. Whether shaping the direction of an international brand or laying the foundation for critical infrastructure, CBG operates with expertise, technological knowhow and innovation to deliver exceptional results.”
Our business heritage:
The CBG Management Academy programme has been originated, designed and developed from nearly 30 years business experience – over this time, delivering high-growth and organisational change for some of the world’s most recognised companies Cadbury Schweppes, Coca-Cola, Exxon Mobil, British Airways, Shell, Tesco, BAA, McDonald’s and Ferrero.
Our scope of commercial achievements and experience stretch from blue-chip corporate, small and medium size businesses (SMEs) and private equity sectors in over 50 UK and global markets.
We have many strategic partnerships with leading UK universities, business schools and professional industry organisations.

Paul Drabble is the founder and CEO of CBG Management Academy – Paul will present and lead you through each online management learning module.
Nine modules available
Nine online management coaching modules are delivered via one platform.
Select the modules you need
You are able to select the modules that best meet and are aligned to your business needs.
90 days to complete a module
Each module is flexible and can be completed at your convenience; allowing you to pause the learning and business process at anytime.
Download hard copies
Each module presentation slides including data, business planning templates and transcripts can be downloaded
AI Integration
The data content, analytics, and processes provided with each module in our learning program are designed to allow the option for you to integrate AI/ChatGPT tools.
Get Started
Select the required learning that meets your individual business needs. The duration of each module is approximately 120 minutes - each module is flexible, and can be paused at any time, allowing you to complete your personalised business and leadership plan at your own pace.

