Know your customer like you know your friends

Meeting future customer needs will be built on data-driven personalised customer profiles, behaviours, and journeys. Continuously enhancing your customer’s experience will help retain and build customer lifetime value and profit.

Duration time – 2 hours 23 minutes

Available online for 90 days to enable completion of your business plan

A hard copy of the module presentation, data and business planning templates are available to download

£195.00 + VAT

Click to watch our introduction

On completion of this module you will be able to:

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Create an outline customer plan for your future business; focus on improving target customer performance

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Retain and deliver LTV (life time value) to your customers

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Deliver a personalised customer journey and touch-points

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Create a customer driven data ecosystem

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Discover next generation customer needs

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Identify and target the customer’s of tomorrow

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Improve customer retention and brand loyalty

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Integrate AI tools with module data analytics; create and personalise business planning scenarios for your business

What our clients say...

“I was delighted to be introduced to CBG through my accountants in Bristol. Over the past six months we have focused on my development areas: strategy, market knowledge and confidence. I was able to take a step back from day-to-day managing of my business and look at the bigger picture: where I wanted to be and how I planned to get there. I now have a stronger understanding of the wider market that I am competing. CBG have made it possible for me to compete on an even field with established sellers through access to current data, years of industry experience and patient hands-on coaching ”
Director, Bath
E-commerce Fine Food Distributor and Retailer
“I was delighted to be introduced to CBG through my accountants in Bristol. Over the past six months we have focused on my development areas: strategy, market knowledge and confidence. I was able to take a step back from day-to-day managing of my business and look at the bigger picture: where I wanted to be and how I planned to get there. I now have a stronger understanding of the wider market that I am competing. CBG have made it possible for me to compete on an even field with established sellers through access to current data, years of industry experience and patient hands-on coaching”
Director, Bath
E-commerce Fine Food Distributor and Retailer

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