Know your customer like you know your friends
Meeting future customer needs will be built on data-driven personalised customer profiles, behaviours, and journeys. Continuously enhancing your customer’s experience will help retain and build customer lifetime value and profit.
Duration time – 2 hours 23 minutes
Available online for 90 days to enable completion of your business plan
A hard copy of the module presentation, data and business planning templates are available to download
£195.00 + VAT
Click to watch our introduction
On completion of this module you will be able to:
Create an outline customer plan for your future business; focus on improving target customer performance
Retain and deliver LTV (life time value) to your customers
Deliver a personalised customer journey and touch-points
Create a customer driven data ecosystem
Discover next generation customer needs
Identify and target the customer’s of tomorrow
Improve customer retention and brand loyalty
Integrate AI tools with module data analytics; create and personalise business planning scenarios for your business